Wednesday, March 17, 2004

Think Globally, Search Locally

Google brings a local spin to a medium more typically understood to be turning the universal into the local; The new algorithmic formulas will allow Google to display more local information in response to search requests that include a ZIP code or a city's name, which will (incidentally, of course), broaden Google's advertiser base to include small and local businesses.

It's tempting to see this as a mere yellow pages duplication, another example of a technology that solves a problem no one had in the first place. But as with any subsumption into the digivoid, something useful lurks. In this case, the ability to draw any sized circle -- geographical, ideological, informational, what-have-you -- around your idea only brings us one step closer to the intuitive ideal, the true knowledge net.

posted by boyhowdy | 9:12 PM |

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