Sunday, March 23, 2003

The Twofer: When 30 Seconds Is Still Too Damn Long

Kudos to Big Pink Cookie for finding this recent Procter & Gamble study, which startlingly concludes that consumers who fast-forward through ads with digital personal video recorders such as Tivo still recall those ads at roughly the same rates as people who see them at normal speed in real time.

What this suggests to the overactive mediamind, of course, is that this would be true of all programming, not just ads. I'm such a media whore, I'm actually excited by the idea that I could watch two episodes of ER in one high-speed hour.

posted by boyhowdy | 12:54 AM |

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