Tuesday, March 04, 2003
Product (pre)Placement
Mazda's RX-8 in Sony’s Gran Turismo 3 (left); the real car (right)
From the new issue of Newsweek comes this story exploring a new media/commerce shift. Seems an interesting reverse causality relationship is currently being enacted between automakers and videogames. To wit:
Far from being a child's plaything, videogames are becoming the new virtual showroom and design studio for automakers. ... Automative art is imitating virtual life.
Mazda launched the sporty RX-8 on Gran Turismo 3 two years before the real deal hit the dealer's lot. Mitsubishi is launching their originally Euro-only 29k Lancer Evolution in the states after being swamped with interested emailers demanding the "Evo" they saw in GT3. Porsche debuted its new SUV in VR and RL simultaneously last fall, in Need for Speed and at the Paris Auto Show.
Notably, the idea that enacted worlds allow us to explore possibilities for the near future is an easily accepted tenet. From a commercial standpoint, participatory and collaborative-feeling cyberspace, especially the playspace of the modern videogame, is a logical, even ideal arena for branding, and for nurturing product loyalty. The combination of these ideas should be understood as mildly ominous -- it reminds us to mistrust the effects of others we don't know and can't really see in the constructed enviroments in which we virtually romp, as they may be trying to sell us something. Not All Who Wander Are Trustworthy. Some are even corporations.
On the bright side, the design evolution of the car moves correspondingly forward -- fins and spoilers become the norm in a culture expecting the same ride at the lot that they can envision from their couch. From those environments will spring, I suggest, an acceleration in the degin of the space-age car; we should begin seeing an increase in design elements which clearly don't spring from pragmatists.
As a total aside, when did videogames become one word?
posted by boyhowdy |
3:20 PM |
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Subject: HIGH TECHNIQUE ELECTRICAL HOME APPLIANCES---COMPUTERIZE GAS KITCHEN
Date: Mon, 7 Jan 2002 08:53:27 +0000 (UTC)
From: "MRS WANG"
Organization: FUJIAN HUALI TECHNOLOGY CREATING CO,LTD
Do you like to comprehend a computer housemaid ? Do you like to own a blue soldier ? Today , SHIELD gives you the answer .
SHIELD is a computerize gas kitchen which is controlled automatically and intelligently. It is a world wide invention , is a new generation of the gas kitchen..
What is the benefits that SHIELD brings to us ? Firstly , it will relieve you out of the kitchen ,you shouldn't be in when you cook the food .Second ,it solved the problem that the food would be burned ,the soup be out and the gas be leaked .And it will make your family safer and healthier.
Do you want to understand much more merits about SHIELD? Please see the followings:
1. amounts and the kinds of food (boiling water, porridge, rice , soup ,fish ,meat ,medicine), SHIELD will regulate the temperature and time to cook automatically ,and the soap won't be out ,the food won't be burned .It will turn off the electric and gas source by itself ,and tell you by springing out the music .
2. when needing and you can set five times to light fire .
3. ,it will send out a big fire ,and when the temperature reached 100 ,it would change the flame .If the temperature is below 100 ,it will turn to be a big fire ,and keep the flame blue .The containing of CO is less than 0.04% of total .(standard :less than 0.05%) . And then it reduced the pollute .
4. B"CAutomatically limit the time of offering gas :It is 30 minutes that offering the gas. When cooking ,it won't be out whenever it is blew or watered .Because when the fire is out , it will light automatically. When the gas leaked ,the density reached up a level or the temperature of the platform is over 80 ,SHIELD will warn you and turn off the electric and gas source .
5. need ,it can set the temperature and heat the food by itself .
6. according to the container .
7. 70.51%(standard :higher than 55%).Comparing to the common gas kitchen ,it can save more than 40%source of total .
8. natural gas and marsh gas to cook , also can use many kinds of pans, such as iron pan ,aluminum pan and high pressured pan. SHIELD computerize gas kitchen is a housemaid , is a soldier .Is there anything more important than the safety and health of your family ?
Let us share more happy in our lives .Not to bore for the burned food, not to be sad for no time for cooking .For you love your family ,please begin with SHIELD .Possessing SHIELD is possessing love .
-Spam E-mail for a Home Appliance "published" at We Made Out In A Tree And This Old Guy Sat And Watched Us,
submitted by Jeremy Sacco
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